• Most online programs market to a ubiquitous audience – often addressing anyone from age 18 to 80.  Kindling is designed primarily for young adults aged 18-29.  Based on years of research and young adult feedback, we’ve focused on a broad selection of subject matters and concerns that are most important for this generation as well as addressing the unique challenges and opportunities they’re currently facing.
  
  
• We designed a program where young adults see themselves through the lens and proven appeal of the popular unscripted narrative currently out there.

• While lectures have their place, we believe that young adults have already experienced plenty of them and are looking for something different. We intentionally designed and filmed this program with 12 young adults with diverse backgrounds to create a dynamic and balanced dialogue. We focus a good portion of our program on listening to and amplifying their voices.
  
  
• While Kindling shares significant wisdom, insight, and feedback, we provide direction and endeavor to have young adults come to their own conclusions. We believe that this is the most powerful way to learn and helps create both ownership and a sense of personal agency. Throughout the program, our cast will grow and change, bringing that experience to the viewer.

• Every Kindling chapter includes introspective, thought-provoking action items to complete. Action Items are critical for young adults to take concepts from theory to practice. Many action items involve handwriting sessions to make subject matters personal and help young adults develop their individual voice.
• Young adults get to experience their peers (12 filmed young adults) go through many of the same action items as they do, which helps build momentum and confidence.  They will witness the thoughtful self-reflections and interactions of this incredibly transparent and open cast.

• We believe that young adults learn most effectively when they are in control of the content flow.
• We understand that everyone learns at their own pace and that critical factors like jobs, school, and family obligations impact when, where, and how often they can consume learning.  We want to place the timing and pace of learning in their own hands.

• Within our learning platform, we include Kindling Community, a safe online space, for young adults to further discuss subjects, share breakthroughs, and create opportunities to network.
  
  
• The Kindling Dashboard provides an avenue for young adults to ask us questions, offer feedback, and ideas/suggestions for additional content. This is a powerful tool for users as they experience playing an important role in helping to evolve the content and growing the Kindling community.

• Kindling chapters include links to related books, articles, talks/podcasts which allow for deeper understanding and further context to core lessons via our Kindling Library.

• While platforms such as TikTok and Instagram are hugely popular and effective for entertainment purposes, we believe that educational subject matters like emotional intelligence and all the nuances of networking cannot be introduced, digested, discussed and acted upon in soundbite.  
  
  
• Video chapters average approximately 15 - 45 minutes in duration. We vary the length depending on the complexity of subject matter, engagement of group discussion, and filmed experiential action items. 
  
  
• This long form approach allows us to build a story arc where later concepts are built on earlier learnings.  Through long-form, we’re afforded the time to provide context and perspective behind a subject matter as well as young adults following, and learning from, experiential action items with the cast.
  
  
• While there is a sequence to the Kindling program, we have designed the flexibility of dropping into any individual chapter if needed.
  
  

Relevant Facts:

• Long form video content (10+ minutes), like podcasts, TED Talks, streaming services, documentaries, and online learning platforms (ex: Masterclass) now make up the majority of time watched across all devices. This is particularly true in the online learning space. Long form video has shown to establish better connections, more effectively builds community and drives better engagement.  Sources: Ooyala Video Index Report, Bird.TV 

• Through our Kindling Contribution Program, we will provide the program free to underserved communities.

• While Kindling’s initial foundational program is extensive, based on consumer and organizational feedback, we plan on expanding Kindling’s offerings with future subject matters as well as designing new courses for various stages of personal and professional life.

Too many of us skip directly to polishing up resumes or researching leads, when our first essential steps need to
be: taking the time to better understand ourselves, thinking through why we want what we want, and becoming
self-accountable.

1. REFRAMING BELIEFS
   BELIEFS can empower or limit us.  We discuss several common myths and how we have the opportunity to reframe them.
2. MENTORS 
   MENTORS are invaluable and more accessible than ever before. Learn how to best connect with them in various forms and settings.
3. EXPANDING OPTIONS 
   We increase our chances for success when we keep our options open.
4. THE INTERSECTION
   We look at the intersection of our interests, abilities, and opportunities.
5. CORE VALUES & MISSION STATEMENT
   We are always most fulfilled when our core values align with our actions. We will discuss how to define what our values are, and then craft a MISSION STATEMENT that lays out what we plan to do and the why behind it.
6. ACCOUNTABILITY & ACTION
   We move from theory to practice by challenging ourselves with ACCOUNTABILITY and establishing an ACTION plan.

Whether or not you work on it, you already have a Personal Brand. Watch the impact you can make
when you approach yours with intention and create the conditions to succeed.

1. INTRODUCTION: WHAT MAKES A GREAT BRAND?
We discuss the many aspects of great brands in the world and how we can incorporate some of these
attributes into our personal lives. We craft our PERSONAL BRAND by talking about how our Personal Story fits in with our Mission Statement.

We visualize Personal Brand as a tree and discuss the ROOT system that helps it flourish

There are four sub-themes that help make up our personal brand: Your Choices, Your Skills, Your Character and Your Well-Being

YOUR CHOICES
While it’s important to understand what we cannot control, it’s equally important to understand that there is much more within our control than we think. 

2. TIME, PEOPLE, HABITS - How we spend our TIME, the PEOPLE we spend it with, and the HABITS we establish all reflect who we are.

3. FAILURE - FAILURE is a necessary and important part of success. When we frame failure in a healthy way and use it to our advantage, it can be a game changer. 

YOUR SKILLS
Inspired by education expert Tony Wagner’s hundreds of interviews with leaders from all areas of life and around the world, we shine a light on and help develop key SKILLS that young adults need to thrive in the 21st Century.

4. Part I: Critical Thinking - often seen as the #1 skill executives are looking for in young adults

5. Part II: Leadership & Collaboration - how to inspire, be persuasive, actively listen & work well with others.

Agility & Adaptability - the ones most flexible and adaptable to change tend to be the best to get ahead.

6. Part III: Entrepreneurialism - an entrepreneurial mindset and skillset will serve us well in any field.

7. Part IV: Synthesis - having the ability to see and effectively combine independent ideas will set us apart from others

Curiosity & Imagination – we are all inherently creative and curious. Just like a muscle, we need to consistently work at it.

8. Part V: Written & Oral Communication - expressing our voice effectively & in all forms is a game-changer.

YOUR CHARACTER

CHARACTER is about who we are and how we navigate the world. Inspired by the VIA Institute’s research on character strengths, we shine a light on and help identify the traits we need to improve upon to help us thrive.  

9. Part I: Sympathy, Empathy and Compassion - ways we can connect, better understand, and help others.

Humility & Gratitude - how to best appreciate life even when times are challenging.

Resilience & Antifragility – the ability to get back up, respond, learn and get stronger from our circumstances and experiences.

10. Part II: Optimism, Joy, and Zest – the trait people look for and respond to in employees

Follow Through & Accountability - those that follow through & take accountability are the most valued

Integrity – consistently doing what we say we will do helps us stand out

YOUR WELL BEING
Success comes from performance.  Performance is the result of energy.  Energy is fueled by being in alignment with the components of our Well Being. 

11. Physical - the many ways to effectively incorporate movement, nutrition, and play

12. Sleep - the science of sleep and how it’s a super power and performance enhancer.

13. Mental- just like working out our body, we learn to understand and take good care of our brain.

14. Emotional - how to better understand our thoughts and how to effectively manage them.

15. Spiritual-Meaning – understanding and paying attention to what’s most important & creating a sense of purpose beyond ourselves.

16. Meditation - how meditation comes in many different forms and is another super power and performance enhancer. How mindfulness allows us to intentionally live in the present moment, and focus our attention without judgment.

Effective and authentic networking is about relationship building. By learning the nuances of networking
we understand how to effectively connect in different environments and with different approaches.

1. REFRAMING NETWORKING
   We discuss reframing the common stigma and discomfort of NETWORKING 
   
2. NETWORKING TOOLS
   Expand our NETWORKING TOOLS to assemble a customizable and multifaceted tool box to best connect with others in every occasion.
   
   
3. CONVERSATION
   How mastering the art and skill of CONVERSATION will set us apart
   
   
4. NETWORKING EVENTS
   NETWORKING at EVENTS We discuss the ins and outs of NETWORKING EVENTS
   
   
5. NETWORKING EXPERIENCE
   We hear our cast’s personal EXPERIENCES with networking.
   
   
6. NETWORKING STRATEGY
   We discuss how to prepare our NETWORKING STRATEGY, then simulate real life networking situations with our cast.

Take everything we’ve learned up to this point to truly stand out in interviews, be more memorable, and
improve our chances of landing that job.

1. THE INTERVIEW: A New Perspective
   Understand why people struggle in INTERVIEWS and, by taking a fresh perspective, better connect and
   understand the process.
   
   
2. INTERVIEW PREPARATION I
   We discuss how all the things we’ve learned about ourselves, our mindsets, and our perspectives play an integral part of conducting a powerful, successful interview
   
   
3. INTERVIEW PREPARATION II: WELL BEING
   We talk about the impact of Well Being on the Interview process
   
   
4. INTERVIEW STRATEGY
   We provide a game plan for our INTERVIEW STRATEGY and how to use all our abilities to improve our odds for success.
   
   
5. INTERVIEW QUESTIONS
   QUESTIONS are a critical part of a successful interview. We stand out based on how we answer and ask questions. 
   
   
6. TYPES OF INTERVIEWS
   Technology has profoundly changed the TYPES OF INTERVIEWS we participate in. We learn how to be adaptable and thrive in any form. 
   
   
7. INTERVIEW CLOSING & FOLLOW THROUGH
   The way we CLOSE an interview and FOLLOW THROUGH afterwards can be a difference maker in landing a key opportunity.
   
   
8. MOCK INTERVIEWS
   The Cast takes all that they’ve learned into MOCK INTERVIEWS that simulate a real life situation.

WHERE DO WE GO FROM HERE?

• We discuss the importance of establishing long term habits, routines, and how we can coach ourselves when times are good as well as when they’re challenging.
• We discuss making the commitment of becoming a student for life.
• We remind everyone to continue connecting with and learning from others through the support of our online Kindling community.

POST-COURSE SELF-ASSESSMENT

• You’ve done it! Congratulations for completing the Kindling course. We have no doubt that you have
  broadened your perspective, learned, and grown along the way. Without looking at your pre-course
  assessment, please fill out the same questions you answered at the beginning.

KINDLING COURSE ASSESSMENT

• Please take a few minutes to complete this brief survey. It’s important to hear what you felt we did well, as well as any areas we could improve upon. We'd love it if you would be willing to provide a video testimonial of your experience.