Kindling is a video-based mentorship platform designed to empower young adults with the skills, tools, and mindsets to thrive personally and professionally.
Kindling takes a different approach to learning and mentoring. Filmed over 6 days with a diverse group of young adults, Kindling fills the current gap in educational content with a unique program centered on active peer discussion and action-focused learning.
A Masterclass for Life Skills in 4 Pillars
1) Create Your Career Path
2) Build Your Personal Brand
3) Master Networking
4) Stand Out In Interviews
36 filmed video chapters of peer group learning and relevant action items
Why Kindling?
THE FACTS
80%
of working adults are either disengaged or highly disengaged in their work.1
Anxiety, depression, self-harm, and suicide
are currently experienced in record levels of young adults across the U.S. due to a multitude of factors.
Rates of anxiety and depression have nearly doubled from 2008 - 2018. Suicide is the second cause of death among young adults.2
“We learn math and science and writing, but at the end of the day no one really teaches us how to navigate the real world.”
– Sofia, 26, Kindling Cast Member
- More than ever, today’s young adults feel overwhelmed and underprepared once they’re set out on their own.
- Kindling helps to provide a strategic path towards understanding WHO they are, WHAT they want to achieve, WHY they want to achieve it, and HOW they can create the conditions to succeed.
- We focus on teaching critical foundational skills and mindsets that are often not cultivated in our workplaces, educational institutions, or homes.
- Our video content blends open, introspective dialogue with a practical, structured approach to learning.
- Our unscripted filmed setting is an immersive, Socratic, conversational, and action-oriented peer group experience that is largely missing in the online learning space.
- In a world of constant change and disruption, we prepare young adults in all aspects of their lives so they can be adaptable to changing conditions and perform at their best.
1) Source: Gallop 2021 – State of Global Workplace
2) Source: CDC, Pew Research Center, National Survey on Drug Use and Health (NSDUH)
3) Source: www.educationdata.org
Who Benefits?
CONSUMERS
Young Adults age 18-29 (54 million US = 16.5%; 1.3 billion globally = 16.9%)
BUSINESS-TO-BUSINESS LICENSING
Colleges, Workforce Development, Armed Forces, Non-Profits, company HR departments seeking impactful tools for onboarding and career development.
CONTRIBUTORS
Organizations, community leaders, sports teams/professional athletes, and conscious individuals who want to make a meaningful impact in the lives of others by helping to provide the Kindling program free to underserved communities.
Online Subscription Program
$597 ONE-TIME COST*
The average college 3-credit course cost ranges between $1,336 (public) and $3,242 (private).3
- ENROLL yourself
- GIFT to individuals or organizations
- CONTRIBUTE any amount to an overall Kindling fund and the value of those courses will be given to underserved communities.
Outcomes
Here are just some of the things that young adults have Shared with Us who have gone through various versions of the Kindling program.
- Gained clarity and became better prepared, personally and professionally
- Increased overall confidence and ability to get things done
- Established valuable routines and habits
- Gained skills in adaptability for changing conditions
- Better able to solve problems through critically thinking and journaling
- Became a more effective communicator, collaborator, and better listener
- Created opportunities and built lasting relationships through authentic and strategic networking
- Increased performance and improved self-regulation through new perspectives on well-being and self-care
- Interviewed with confidence and improved on authentically building rapport
- Shifted over to a growth mindset. Used failure, adversity, and set-backs as healthy opportunities for growth
See what makes Kindling Unique?
In a soundbite-driven world, Kindling stands out by combining the relatability of unscripted content with the benefits of a longform narrative – structured in easy-to-watch chapters.
Young Adult-Focused
Conversational
Action Oriented
Self-Directed and Self-Paced
Community Based
Research and Resource Based
Long Form Content Approach
Philanthropic
Expansive
Click Below to Preview a Sample Chapter:
Full Curriculum:
Welcome to Kindling
PILLAR 1: Create Your Career Path
PILLAR 2: Build Your Personal Brand
PILLAR 3: Master Networking
PILLAR 4: Stand Out In Interviews
Program Closing
Kindling Founder & CEO
PETER RUSSELL
Peter brings 30 years of experience as a senior executive in advertising, sales, and marketing.
Peter worked with some of the most powerful brands in the world, including 21 years at ESPN, and has had the great fortune of working for some of the most visionary minds in Corporate America, including Ted Turner, Bob Iger, and George Bodenheimer.
His extensive experience in interviewing, hiring, training, and mentoring young executives has prepared him well for this important responsibility and personal calling.
Peter graduated from Villanova University with a business degree in marketing and was captain of the varsity tennis team. He lives in Philadelphia with his wife, author Kat Yeh, and their two children.
Learn MoreThe Kindling Impact
"I’ve had the privilege of knowing Peter Russell for years, and his ability to mentor and inspire is truly exceptional. Peter has a rare gift—he connects with both seasoned professionals and young adults in a way that is both deeply personal and profoundly impactful. Peter’s mentorship style is rooted in wisdom, authenticity, and a genuine desire to see others thrive by becoming better than they ever thought they could be. He has a remarkable ability to meet people where they are, and his agility in working across generations is something I’ve seen firsthand, making him uniquely positioned to bridge the gap between experience and fresh ambition.
Peter is mentor of mine and is building something much bigger than a business—he’s creating a movement that empowers professionals to step into their full potential. His leadership, vision, and unwavering commitment to this mission make him someone I wholeheartedly recommend to anyone looking for guidance, inspiration, or a partner in growth.
If you ever get the chance to work with Peter, take it. You’ll walk away better for it."
Neil Bryson
Chief Growth Officer/Board Advisor/Author
Former Senior Executive, Allegis Group
"As an instructor working with students who are figuring out their next steps, I’m always looking for resources that help them think beyond just getting a job. Kindling has been a great addition to my toolkit for exactly that reason.
Kindling addresses topics such as values, intrinsic motivation, and the creation of professional relationships. These are topics that tend to slip through the cracks in traditional career readiness and education in general.
The online format of the program allows for it to be utilized in whatever way is best for the learner. It can be utilized in a class setting or independently completed on their own time.
What I appreciate the most is that Kindling never tries to provide all the answers. Rather, it asks the right questions and leaves space for the students to explore into what they are passionate about. It does a great job at fostering an environment that encourages deeper conversation. It's brought an extra dimension of richness to our class conversations and given the students a useful tool for thinking through their own futures."
Dylan Coates
Age 28, Employment Advisor
Rowan College
If you're interested in learning more about Kindling partnerships, please contact Peter at [email protected].
Download Our Partnership Information